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Contemporary Marketing

CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, bu

ISBN10 : 113362846X , ISBN13 : 9781133628460

Page Number : 784

Contemporary Marketing

Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of ho

ISBN10 : 9780324185102 , ISBN13 : 0324185103

Page Number : 624