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Phrases That Sell

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for

ISBN10 : 9780809229772 , ISBN13 : 0809229773

Page Number : 160


Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate,

ISBN10 : 0470883286 , ISBN13 : 9780470883280

Page Number : 288

Words That Work

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a b

ISBN10 : 1401385745 , ISBN13 : 9781401385743

Page Number : 368