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Change Or Die

Change or Die. What if you were given that choice? If you didn't, your time would end soon—a lot sooner than it had to. Could you change when change matters most? This is the question Alan Deutschma

ISBN10 : 0061843555 , ISBN13 : 9780061843556

Page Number : 256

Perfect Pitch

The author of the "Adweek" bestseller "Truth, Lies & Advertising" now shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ide

ISBN10 : 0471789763 , ISBN13 : 9780471789765

Page Number : 262

The Automatic Customer

"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription econo

ISBN10 : 159184746X , ISBN13 : 9781591847465

Page Number : 224

Smart Pricing

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on example

ISBN10 : 9780137071883 , ISBN13 : 0137071884

Page Number : 224

The Art Of The Pitch

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Reader

ISBN10 : 1137512334 , ISBN13 : 9781137512338

Page Number : 240


For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so o

ISBN10 : 0349411859 , ISBN13 : 9780349411859

Page Number : 336


Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a

ISBN10 : 0857086197 , ISBN13 : 9780857086198

Page Number : 224