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Smart Pricing

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on example

ISBN10 : 9780137071883 , ISBN13 : 0137071884

Page Number : 224

Principles Of Pricing

"Many businesses focus on driving volume or reducing costs rather than increasing price under the mistaken belief they have greater control over volume and costs than price. Yet, a 1% increase in pric

ISBN10 : 1107010659 , ISBN13 : 9781107010659

Page Number : 250

Retail Analytics

The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of ret

ISBN10 : 1118099842 , ISBN13 : 9781118099841

Page Number : 176

Impact Pricing

AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers

ISBN10 : 1613081219 , ISBN13 : 9781613081211

Page Number : 240