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The Brain Audit

Do you sometimes wonder why a sure sale falls through the cracks? Don't you feel powerless every time that happens? You know that your product or service is really good for your customer. You've done

ISBN10 : 0473213001 , ISBN13 : 9780473213008

Page Number : 159

Buyer Personas

See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the

ISBN10 : 1118961501 , ISBN13 : 9781118961506

Page Number : 256

Launch

Revealing the secrets to engineering success that will change the future of a business, an Internet entrepreneur offers a how-to manual for launching a successful product or business in an increasingl

ISBN10 : 1630470171 , ISBN13 : 9781630470173

Page Number : 206

The Automatic Customer

"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription econo

ISBN10 : 159184746X , ISBN13 : 9781591847465

Page Number : 224

The Website Investor

Ever Wanted to Own Your Own Business? The Website Investor exposes the financial potential of website ownership to everyone who ever wanted to own their own business and work from home. Whether you wa

ISBN10 : 1630473669 , ISBN13 : 9781630473662

Page Number : 180

Trend Driven Innovation

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom

ISBN10 : 1119076323 , ISBN13 : 9781119076322

Page Number : 368

Virtual Freedom

Entrepreneurs often suffer from ”superhero syndrome”—the misconception that to be successful, they must do everything themselves. Not only are they the boss, but also the salesperson, HR manager

ISBN10 : 1939529751 , ISBN13 : 9781939529756

Page Number : 296

Unselling

Suggests that the most important part of sales is creating repeat customers by becoming a company that the consumer can depend on through customer service, support, branding, experiences, and product

ISBN10 : 1118943007 , ISBN13 : 9781118943007

Page Number : 240